EXECUTIVE LEADERSHIP

With over 100 years of combined, successful experience, the ARIIX leadership team knows what it takes to create a lasting and thriving business. Our leadership team stands out from the crowd not only for their accomplishments, but also for their responsible management of their success. At ARIIX you will be immediately surrounded with the right people who know what it takes to truly make you prosperous.

FRED COOPER

Founder, Chief Executive Officer

One of the industry’s most seasoned executives, Mr. Cooper is a highly respected authority in network marketing compensation plans. Fred’s mastery of the discipline is one of the main drivers separating ARIIX from others in the industry.

I genuinely enjoy network marketing. It is unfortunate that a few unscrupulous companies have tarnished the reputation of an industry that possesses so many positive and beneficial attributes. ARIIX is going to change that perception, one Representative at a time.

MARK WILSON

Founder, President

Mark knows what it takes to create a trusting relationship between management and field leaders, and no one works harder to create an environment of mutual respect and support. He understands that the success and happiness of our entrepreneurs is what keeps ARIIX thriving and growing.

What is most exciting for me has always been helping people realize that they can achieve their dreams of a successful future in network marketing, with only the sky serving as a limit. Seeing the positive changes that come when they realize their own power and potential—that’s what I call fun.

JEFF YATES

Founder, Chief Financial Officer

Jeff has worked with successful institutions of every size and through every phase of growth. Competent, kind and possessed of a good sense of humor, Jeff is well prepared to manage the financial fortunes of ARIIX.

One of the things I love most about my role with ARIIX is the opportunity to meet and spend time with our Representatives around the world. Nothing brings me greater enjoyment and fulfillment than seeing their success firsthand.

Riley Timmer

Founder, Chief Operating Officer

Riley is sincerely committed to the ARIIX mission of Unleashing the Human Potential for Good. Meticulous and focused, Riley maintains unrivaled quality in each aspect of ARIIX operations, and is quick to acknowledge our Representatives as the foundation of our success.

My passion is helping leaders discover their true purpose, and I’ll do whatever it takes to help them achieve their business goals. I know from my experience as a co-founder at ARIIX, that the more emphasis and importance that you place on people and surrounding yourself with great people, the more successful you become.

DEANNA LATSON

Founder, Chief Product Officer

Deanna is the driving force behind the development of ARIIX’s revolutionary health and wellness products. Her passionate commitment to using only the very highest quality ingredients from around the world makes the ARIIX Seal of Approval the industry’s gold standard.

My passion for helping people transform their lives through proper nutrition is what drives me. I love traveling the world and meeting the amazing people in the ARIIX community and hearing their stories.

WENHAN HARRY ZHANG

Founder, Chief Information Officer

A master in all aspects of IT, Wenhan also possesses a deep understanding of network market modeling and business analysis, enabling him to communicate fluently with Representatives in the field. His most recent creation, a sophisticated computing grid with multiple data centers in Asia and North America, is one example of the genius he brings to ARIIX.

My wife, Vivian, and I deeply appreciate the ARIIX culture of strong family values. I have three children and love the time we spend together. My not-so-secret passion is cooking Chinese food, and I love to entertain guests with some seriously big meals. I appreciate being part of a working culture that encourages everyone to do the same: build the life they desire and share time with those they love.

IAN CHANDLER

Founder, Chief Sales Officer

Ian possesses both an excellent understanding of the industry and a deep appreciation for multicultural traditions. His business acumen and cultural sensitivity is a tremendous asset to the company, and is especially apparent in his easy interactions with our international Representatives.

If we do what everyone else does, we should expect to get what everyone else has. I’m grateful for the opportunity I have to help others break out and pursue their dreams through the equalizing power of this industry. I consider my work at ARIIX a great opportunity and a privilege.

DAVID DILLINGHAM

Founder of NuCerity

For over 30 years, David has aligned his professional career with entrepreneurial ventures that make the most of his skills in management, strategic planning and operations. He not only brings decades of business experience to the ARIIX team, but also extensive expertise with the NuCerity product line. David believes that the direct selling business model is a perfect conduit to inspire leaders and teams to reach their highest potential.

I truly believe that the culture of a company is what sets it apart from competition. When the leaders in the field know that the company always puts the field first, a bond of mutual trust and respect is formed that cannot be broken. Trust and respect is the keystone that our partners in the field feel with the ARIIX/NuCerity merger. Greatness is upon us and success through teamwork is assured.

LONNIE MCKINNEY

Founder of NuCerity

Lonnie has spent his 25-year career in a wide variety of industries focusing on management, sales and distribution. His entrepreneurial expertise took him to a number of successful startups, including a vertical market software company and several multi-office dermatology practices. His years of experience with the NuCerity product line serve to strengthen the ARIIX leadership team.

Merging with ARIIX accomplishes the next step in NuCerity’s growth plan. The ARIIX executive team is seasoned, prepared, and committed to successfully integrating cultures and products in a manner that enhances the success of both companies. We are both excited and humbled to be a part of this cutting-edge company.

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