11 Reasons YOU Need to Attend Networking Events
If you’re in business, chances are you’re bombarded with networking opportunities. From conferences to conventions to weekly meet ups with fellow entrepreneurs, a quick Google search will most likely reveal ample networking events in your area for you to connect with like-minded business people. But you might be asking yourself: why even go?
At ARIIX, we truly believe in the power and importance of networking in many aspects of life—especially business. So if you’ve been considering attending an event and simply haven’t made the plunge, we encourage you to read this article so that you can understand some of the many benefits of networking.
Increase visibility. Attending events creates top-of-mind awareness regarding your business and brand. It helps fellow businesses know your name and what you’re about. Visibility can drum up new business directly through potential clientele and indirectly through fellow business referral and recommendation.
Improve strategy. Going to an event means you’ll get to meet fellow businesses and business owners. This can be advantageous in the future through the creation of strategic partnerships and joint ventures. You never know the amazing things that can be created when two or more businesses join together.
Stay relevant. When you attend an event, you’ll be shown what’s the latest and greatest in your industry. This helps you stay atop of trends in order to leverage the right materials, content, and products that your target audience actually wants, giving you a competitive edge in your market.
Connect with leaders. Networking provides an opportunity to meet with some of the biggest influencers in your industry. At these types of events, you can learn from the best of the best and create connections with monumental leaders that will help shape and impact your business.
Socialize. Networking isn’t all work and no play. In fact, events like these often have dedicated social times because it’s important for business owners and entrepreneurs to let their hair down, relax, and just shoot the breeze with like-minded individuals.
Solutions. When you’re in business, most likely you have encountered a problem or two that need a solution. When you network, you can bring these problems up with fellow attendees or those running the event and you’ll oftentimes find someone who has been in a similar position and has the solution you’ve been looking for.
Motivation. Guest speakers are there to get you amped up and encouraged to continue in your line of work. Attending networking events is like a breath of fresh air. If you’re looking for motivation, look no further.
Message mastery. When you’re surrounded by a bunch of businesses with awe-inspiring messages, it helps you better understand your own strategy. Events provide you the opportunity to critically inspect the message you’re putting out compared to similar organizations in order to craft it perfectly for your interested audience.
New ideas. If you need fresh ideas for your business, networking events are the place for you. Enlightening and engaging events such as these often spark new and never-before-thought-of ideas that could completely revolutionize your business and industry.
Get out of your comfort zone. As a business owner, you can’t afford to have a very large comfort zone. Your organization depends on you to do the sometimes unpleasant and unthinkable. If your comfort is holding you back from attending networking event,s it’s the perfect opportunity to let your guard down.
Learning opportunity. You’ve graduated from business school and you’re done with your course work. Now, one of the best ways for you to continue learning is through special events. Most likely you’ll be able to pick and choose from a range of presentations on varying topics that interest you or are particularly important to your field of work in order to keep accumulating relevant knowledge.
There are so many more benefits of networking; these are just a few of the important ones. Next time you come across an opportunity to meet up with fellow business owners in your industry, remember this list! We’re sure you’ll come home with so much more than we’ve even listed here.